Education
Barnard College, Columbia University
Bachelor of Arts in American Studies, Minor in Psychology
Skills & Interests
Adobe Photoshop & Premiere: Basic photo and video editing, pen tool, video meme creation
Chartbeat, Google Docs, MS Office, Social Media, Trello, Twitter Amplify, Facebook Ads, GIPHY
Intermediate Spanish Proficiency
Vegetarian Cooking, Weight-Lifting, Podcasting
Experience
Coordinator, Digital Strategy & Event Production, Viacom; New York, NY - Aug 2018 - Pres.
Grew Twitter Video Views for 2019 VMAs by 300% YOY through campaign and live coverage
Headed production on @VMAs’ first social franchises ‘VMA #TBT’ and ‘VMA Astrology’
Partnered with TikTok for #VMAUnlocked challenge resulting in 104K video creates and 103M views
Implemented voting on MTV’s IG Story over 4 days for VMAs’ Song of Summer Pres. by Samsung
Launched Real World campaign where fans could choose cast mate though Facebook’s VOD polls
Strategize and execute social coverage to hit video view and social engagement goals
Executing Twitter Amplify video roll out for 2019 CMT Music Awards for sponsors in real time
Training new employees in copy writing and social media best practices
Live-tweeting broadcasts of VMAs, MTV Movie & TV Awards, MTV EMA, & CMT Music Awards
Producing video with editor in promotion of awards shows including memes, stories, and more
MTV Digital Production Assistant, Viacom; New York, NY – May 2018 - Aug 2018
Managed all social platforms for 2018 MTV Movie & TV Awards resulting in 83M video views
Managed all social platforms for 2018 VMAs resulting in 46% increase in social engagement YOY
Grew @VMAs Instagram following from 360K—>500K in week leading up to 2018 show
Brainstormed ideas for video content and promotional announcements for award shows
VH1 Social Media Marketing Intern, Viacom; New York, NY – Sep 2017 - April 2018
Created GIFs and Instagram Stories with talent to promote Love & Hip Hop, Martha & Snoop
Built creative for social campaigns for upcoming and current TV shows
Compiled photos, GIFs, content for launch of RuPaul’s Drag Race Facebook Messenger Bot
Directed video editing for production of Instagram Stories and social videos
Collected monthly social media following totals across all VH1 accounts on all platforms
Social Media Freelancer, Complex Networks; New York, NY – Sep 2015 - Aug 2017
Managed Complex’s main Facebook page on weekends during growth from 1M to 4M+ likes
Drove traffic to Complex.com by posting clickable content resulting in 100K+ reach per post
Facilitated Collider’s social coverage of Comic-Con and D23 Expo breaking news on Facebook
Produced and wrote news anchor scripts for social video content