Education

Barnard College, Columbia University

Bachelor of Arts in American Studies, Minor in Psychology 

Skills & Interests

Adobe Photoshop & Premiere: Basic photo and video editing, pen tool, video meme creation

Chartbeat, Google Docs, MS Office, Social Media, Trello, Twitter Amplify, Facebook Ads, GIPHY

Intermediate Spanish Proficiency

Vegetarian Cooking, Weight-Lifting, Podcasting

Experience

Coordinator, Digital Strategy & Event Production, Viacom; New York, NY - Aug 2018 - Pres.

Grew Twitter Video Views for 2019 VMAs by 300% YOY through campaign and live coverage

Headed production on @VMAs’ first social franchises ‘VMA #TBT’ and ‘VMA Astrology’

Partnered with TikTok for #VMAUnlocked challenge resulting in 104K video creates and 103M views

Implemented voting on MTV’s IG Story over 4 days for VMAs’ Song of Summer Pres. by Samsung

Launched Real World campaign where fans could choose cast mate though Facebook’s VOD polls

Strategize and execute social coverage to hit video view and social engagement goals

Executing Twitter Amplify video roll out for 2019 CMT Music Awards for sponsors in real time

Training new employees in copy writing and social media best practices

Live-tweeting broadcasts of VMAs, MTV Movie & TV Awards, MTV EMA, & CMT Music Awards

Producing video with editor in promotion of awards shows including memes, stories, and more

 

MTV Digital Production Assistant, Viacom; New York, NY – May 2018 - Aug 2018

Managed all social platforms for 2018 MTV Movie & TV Awards resulting in 83M video views

Managed all social platforms for 2018 VMAs resulting in 46% increase in social engagement YOY

Grew @VMAs Instagram following from 360K—>500K in week leading up to 2018 show

Brainstormed ideas for video content and promotional announcements for award shows

 

VH1 Social Media Marketing Intern, Viacom; New York, NY – Sep 2017 - April 2018

Created GIFs and Instagram Stories with talent to promote Love & Hip Hop, Martha & Snoop

Built creative for social campaigns for upcoming and current TV shows

Compiled photos, GIFs, content for launch of RuPaul’s Drag Race Facebook Messenger Bot

Directed video editing for production of Instagram Stories and social videos

Collected monthly social media following totals across all VH1 accounts on all platforms

 

Social Media Freelancer, Complex Networks; New York, NY – Sep 2015 - Aug 2017

Managed Complex’s main Facebook page on weekends during growth from 1M to 4M+ likes 

Drove traffic to Complex.com by posting clickable content resulting in 100K+ reach per post

Facilitated Collider’s social coverage of Comic-Con and D23 Expo breaking news on Facebook

Produced and wrote news anchor scripts for social video content