Video Music Awards
Gabrielle increased fan engagement through a voting experience on Instagram Stories, presented by Samsung and partnering with creators on TikTok with the #VMAUnlocked Challenge.
CMT Artists of the Year
For CMT Artists of the Year, Gabrielle used Twitter's VIT product which allowed fans to submit questions to their favorite country artists on the #CMTAOTY red carpet. Gabrielle produced the interviews and handled distribution live from the red carpet. The 2019 CMT Artists of the Year became CMT's most streamed tentpole ever with record breaking video views (+277% YoY) and engagements (+301% YoY).